creative work
As a copywriter and creative director, I create concepts and copy, direct photoshoots and deliver campaign presentations for agencies and clients from artisan cafés to internationally renowned resorts. Collaboratively defining a brand identity and creatively expressing it through digital and traditional media, I authentically connect products with people, telling the stories that set brands apart.
Messages for the Heart of the Matter
Education & Nonprofit
American Cancer Society, Chefs4Kids, Eckerd College, Hutchison School, Miami Music Project, Newspapers in Education, Palm Beach Day Academy, Park Maitland School, The Heart Gallery, University of Tampa, Voices for Children, World in Need International, and more.
Concepts that Captivate
Luxury Real Estate Developments
Beau Ciel, Fairginton Nolensville, Frontgate Avon, Hammock Bay, MiraBay, Pendry Tampa, Seasons at Sandpoint, Soleta Golf Club, SOTA Hotel & Residences, Stonelake Ranch, The Founder's Club, The Laurel Rittenhouse Square, The Residences at the Ritz Carlton Sarasota, Viceroy Residences Clearwater Beach, Westerly Erie CO, Wyndham Grand, and more.
Big Stories for Small Brands
Local Business
Aussie Fit, Children's Dentistry, Farina Orthodontics, Fit4Life, Hospice of Central Virginia, Piller Beauty, The Bleakley Law Firm, US Inspect, WellCare, Wood Fired Pizza Wine Bar.
Making National Notable
Banking & Retail
Anthem Health and Life Insurance, Beneficial National Bank, Eckerd Corporation, First Virginia Banks, Inc., Giant Food, Home Shopping Network, James River Technical, Lifestyle Family Fitness, Try-Food International, Walmart.
Sentiments that Speak Uniquely
Niche Greeting Cards
Co-created a new brand from origin to launch and sales, telling founder and product stories, enacting digital marketing campaigns, creating social media content and animated video stories. Garnered local news and national press including Good Morning America and Today.com.